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As Japans domestic banking industry deregulates it is forced toconfront marketing issues which it never had to deal with under thehothouse conditions that prevailed as recently as five years ago.Citibank, the American consumer banking giant, provided the initialstimulus which led large Japanese...
Marketing of international banking services in the Asia Pacificregion must proceed from understanding both the locational needs ofinternational banks and of the financial centres in which they locate.Presents the findings of a detailed series of interviews in majorfinancial centres and by major...
Examines the market positioning of foreign banks in Korea from 1983to 1988. Examines predictions with respect to the Korean market derivedfrom Dunnings general proposition that firms tend to enter foreignmarkets so as to exploit their ownershipspecific advantages OSAs.Also examines whether...
Investigates multiple banking behaviour in Hong Kong in the retailsector by questionnaire survey. The survey includes analyses of thenumber of banks used by each person, the types of services used at eachbank, and the factors that influence this type of consumer behaviour.Reports that multiple...
The change that the Hong Kong private banking industry hasundergone over the last decade has presented its participants with someinteresting challenges. The traditional view of the Hong Kong privatebanking market as being homogeneous needs to be abandoned. The largenumber of competing private...
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