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This study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous (white)‐owned small and medium‐sized enterprises (SMEs) in the UK. Findings are primarily based on a large‐scale sample of UK...
This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and country of origin. The country of origin may...
Developments in information and communication technology have facilitated the generation of management information considerably. Thus, managers are confronted increasingly with an information flood which provides more information than managers are able to process. This results in an information...
Recent decades have witnessed an explosion in the quantity of information being produced, which in turn has created vast opportunities for information‐based businesses. The time has come for information to be treated as a unique product along ‐ side goods and services. But is information an...
Marketing theorists and practitioners have for many years extolled the need for and the value of developing a concept which has become known as a “market orientation”. Indeed, since the early 1950s a variety of researchers have argued that a market orientation is frequently associated with high...
The concept of Integrated Marketing Communications (IMC) is receiving increasing attention in many academic and practioner media, primarily from an organisational perspective. Yet, influence of integrated communications programmes on consumers is difficult to establish in the literature....
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