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Strategic marketing planning has never been the simple,stepbystep approach described so prolifically in prescriptive textsand courses. Reviews strategic marketing planning in the context ofdifferent modes of strategic planning. Defines strategic marketingplanning, examines its role in an...
How can managers start to change the beliefs and direction of alarge organization What is the role which team learning tools can playin making such changes possible Illustrates the difficulties inimplementing a market strategy for the introduction of ISDNIntegratedServices Digital Networks. BTs...
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