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Information has not been proven a very successful means to promote voluntary behaviour change to protect the environment. On this backcloth, there is currently increasing interest in recommendations from behavioural economics focusing on making the choice architecture more facilitating for the...
This paper tries to assess to what extent libertarian paternalism lives up to its libertarian credentials, and whether this “softer” version of paternalism is more or less desirable than the traditional, more coercive (but also more transparent) form. Since much is made in the libertarian...
Utilizing theory and empirical insights from psychology and behavioural economics, this paper examines individuals’ cognitive and motivational barriers to adopting climate change adaptation and mitigation measures that increase consumer welfare. We explore various strategies that take into...
Energy conservation results in environmental (reduced emissions) and financial (reduced costs) savings. Consumers’ perception of the worthiness of changes in behaviour may differ depending on whether environmental or financial savings are emphasized. The current study investigated the effects of...
Consumers around the world are burdened by large amounts of unaddressed junk mail. Attaching “No junk mail” stickers to mailboxes offers a simple solution for protecting against unwanted ads. Presumably, the use of such stickers can be increased if consumers deliberately decide either for or...
Although an increasing number of studies have demonstrated the short-term impacts of behavioral nudges to achieve public policy objectives, less is known about their longer-term impacts. In a randomized experimental design with over 100,000 households, we study the longer-term impacts of a...
The precautionary principle contributes to “the social” of internal market regulation as it counterbalances the loss aversion and availability bias of regulators who may too hastily endorse measures based to further the fundamental freedoms instead of fundamental rights and environmental...
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