1 - 6 of 6 articles
Purpose – The purpose is to investigate the concepts of subculture, subculture of consumption and brand community with a view to better understanding these three groups and their distinct differences. Design/methodology/approach – The method relies on a literature review and a case study of...
Purpose – The magazine industry is currently experiencing a period of significant growth, resulting in increased competition in the marketplace. As a consequence of these changes many magazine producers are being forced to look for fresh and innovative ways to attract and retain readers. By...
Purpose – The symbolic and social roles of waste are explored through a small sample of UK and Brazilian consumers from urban and rural communities. These findings are relevant in highlighting the importance of considering socio‐cultural differences in waste policies. Design/methodology/approach...
Purpose – This paper aims to examine the nature of market politics in a Latino/a community in Southern California, USA. Design/methodology/approach – Research methods combine orignial ethnographic and historical work with secondary sources on marketing and political activities in their relation...
Purpose – The aim of this paper is to focus upon some of the more innovative projects that are being pursued in Europe that move beyond the conventional punitive approach and seek to provide positive incentives and new institutional arrangements to enable undeclared work to be transformed into...
Purpose – This article aims to focus on social structures and national and international factors as they influence international adoption. Special attention is paid to the impact of media, social welfare policies, legislation, and international monitoring groups on international adoption....
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