A New Strategy for Practical Management EducationJoynt, Pat
1978 Management Research News
doi: 10.1108/eb027709
One of the most dynamic areas in management is management education. The most interesting aspect of this is that no particular school of thought has won the battle on what is the best education strategy. This article attempts to look at management education from the viewpoint of the practising manager. He brings with him not only his past learning habits which often require a difficult return to the books, but also his work situation which in many respects is unique. Disappointment can be caused by a poor exam result, irrelevant book material, the teacher not being acquainted with real life, or the night course taking too much time from a growing family.
Industrial Liaison Bureaux in U.K. Polytechnics and UniversitiesFulwell, W.J.
1978 Management Research News
doi: 10.1108/eb027712
Tertiary education, though much discussed by the cognoscenti, is little understood by the vast majority and for good reason it is an area we do not all experience, still the preserve of a minority. Not so long ago, what lay beyond secondary education was university, but with the gradual development of the socalled public sector, the emergence of 32 polytechnics has opened up an element of choice. The whole sector has been developed in close consultation with business, commerce, and industry. Many polytechnic students are sponsored by industry, and many more seek their careers in that sector.
SSRC Open Door Research Scheme1978 Management Research News
doi: 10.1108/eb027713
Research in the social sciences has traditionally been undertaken on the initiative of social science researchers themselves, and financed at the discretion of funding bodies such as the Social Science Research Council SSRC. The potential users of research, particularly in the management and industrial relations fields, have seldom had the academic resources at their disposal to conduct their own research projects, and usually had no formal direct relationship with outside researchers.
Tying Marketing Science with Marketing PracticePessemier, Edgar A.
1978 Management Research News
doi: 10.1108/eb027714
The problems of achieving a successful interface between marketing science and marketing practice are numerous. Furthermore, they vary from subject to subject and from environment to environment. To avoid getting lost in this hall of mirrors, attention has been paid in this piece of research to four important subjects. First, a philosophical and organisational point of view is proposed about the proper role and funding structure for marketing research and marketing science activities. Next, some marketing science contributions to design issues are examined. In marketing, these are the what kind questions about products, product lines, and associated market communications. Third, the how much issue is discussed as it relates to total marketing expenditures and their allocations across the marketing mix. Having discussed some approaches to these gut issues, the last section reviews in general terms the current stateoftheart in marketing science and some factors which may shape future developments. This synopsis deals mainly with the organisational problems of using marketing science.
Technological Innovation Capital and LabourLowndes, Richard
1978 Management Research News
doi: 10.1108/eb027715
Two case histories are provided as accounts of technological innovation in a particular industry, i.e. bulk cargo handling and containerisation in the Port Industry. The geographical setting is the Pacific Coast of Northern California, more precisely at Sacramento and at San Francisco. The information was gathered during October and November 1975, from local sources through personal interviews, with key people and literature relating directly to the two ports. An additional source was the unpublished Masters Degree thesis of Andrea Mohn, Economic Impact of the Port of Sacramento Its Sources and Results, of California State University, Sacramento. The report as a whole identifies certain key motifs
Technological Entrepreneurship The Allocation of Time and Money in TechnologyBased FirmsBraden, Patricia L.
1978 Management Research News
doi: 10.1108/eb027716
This synopsis reports on original research which was designed and supervised by the author and sponsored jointly by two units of the University of Michigan Ann Arborthe Division of Research of the Graduate School of Business Administration and the Industrial Development Division of the Institute of Science and Technology. The research focused on the amount of time and effort allocated to eight functional areas of management in new technical spinoff firms in Michigan and on the variation of effort associated with higher levels of success. Although the most substantive elements of the study concern Michigan enterprises, the intention of the undertakingto assist with development of existing technological entrepreneurships, to prevent failure due to common pitfalls among new technical firms, and to encourage the growth of this potentially important sector of industrypermits translation of its findings to different economies.
The Productive AssociationA Proposal for a New Legal Entity for Management in an Age of EqualityMcCosh, Andrew M.
1978 Management Research News
doi: 10.1108/eb027717
Since the 1840's, the corporate form has grown to become the dominant vehicle for carrying on all kinds of business and commerce in the developed world and in most parts of the developing world. It started as a simple response to the dangers of bankruptcy, which could formerly have put a trader in prison for life. Then it grew, as more and more traders sought the protection of limitation of liability. Also, limited liability form allowed a trader to raise much more money than he could find on his own. People with a lot of money were reluctant to take a partnership, with unlimited liability, so the capital needs of industrial expansion could only be met through the corporate form. The economic development of the industrial world since that beginning is a testimony of the effectiveness of the corporate form as a legal vehicle of considerable power. With very few exceptions, it has served the industrial world well for over a century.