journal article
LitStream Collection
Cognitive dissonance
Chapanis, Natalia P.; Chapanis, Alphonse
doi: 10.1037/h0043457pmid: 14104612
This article reviews critically the experimental evidence in support of cognitive dissonance theory as applied to complex social events. The criticisms which can be made of this literature fall into 2 main classes. 1st, the experimental manipulations are usually so complex and the crucial variables so confounded that no valid conclusions can be drawn from the data. 2nd, a number of fundamental methodological inadequacies in the analysis of results––as, e.g., rejection of cases and faulty statistical analysis of the data––vitiate the findings. As a result, one can only say that the evidence adduced for cognitive dissonance theory is inconclusive. Suggestions are offered for the methodological improvement of studies in this area. The review concludes with the thesis that the most attractive feature of cognitive dissonance theory, its simplicity, is in actual fact a self-defeating limitation. (44 ref.)