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The development of a society reliant on information is traced from the scientific revolutions of the mid‐seventeenth century. Throughout Europe (and later the world) this led to new methods of dissemination and control of published information, through libraries and other institutions, and more...
Promotion is used to communicate with customers with respect to product offerings. This article explores the role of promotion in the information marketplace. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing mix. The tools...
The article examines a report by an expatriate librarian on the library scene in East Africa in the 1950s and 1960s. According to the author, the report misses the climate of change that was sweeping East Africa at the time. The author provides an alternative interpretation of the struggle for a...
The enormous growth in publishing in Victorian England is surveyed from its origins in the eighteenth century to the demise, or survival, of principal publishing houses in the twentieth century. The major publishers ‐ Longman, Murray, Smith Elder, Chapman and Hall, Colburn, Bentley, Heinemann,...
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