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Suggests that the creation of a brand is an important element of the promotional process, and is central to the use of promotion to convey a consistent message to customers about the nature of the organization and its products. Defines the nature of a brand and of associated concepts, such as...
Observes that many ideas concerning the year 2000 (for example, health, power, water, roads, etc.) in Nigeria are merely glib statements with no real positive back‐up. These include predictions about library provision. Presents a study in which data from ten Nigerian universities were examined...
Presents a short study of the evolution of public libraries in Liverpool, especially as a major contribution to the civic culture of the Victorian city. Provides a brief survey of the availability of reading materials before William Ewart and the idea of the public library emerged after 1850....
Presents the three winning entries from the 1997 Scottish Schools Essay Competition, organized by the University of Paisley Library and sponsored by John Smith & Son Bookshops Limited. Sarah Bone’s first prize winning entry discusses J.M. Barrie’s Peter Pan and explores the darker and more...
Highlights the role of the reserve collection in Moi University Library. Identifies the major problems as poor management of the reserve collection, lack of a collection development policy, and lack of support from academic staff. Attempts to offer solutions to the prevailing problems in...
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