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Businesses, governments, and individuals have dealt with bringing ideas to scale, sometimes successfully, but all too often unsuccessfully. Scaling is at the core of my book The Voltage Effect (List, 2022) In both the book and this paper, I aim to elucidate what I have learned from using...
We present results of an experiment designed to reveal the “face effect” on pricing behavior in a supply chain game. In particular, we study the variation in wholesale prices driven by subjective judgments of three facial traits—attractiveness, trustworthiness, and dominance—of a retailer’s face...
In order to improve prices at Amazon, we created Pricing Labs, a price experimentation platform. Since we do not price discriminate, we must run product-randomized experiments. We discuss how we randomize to prevent spillovers, run different experimental designs (i.e., crossovers) to improve...
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