1 - 6 of 6 articles
Purpose – This paper seeks to identify the functional and symbolic attributes of product and brand selection that are of importance to 18‐24 consumers across food and toiletries products. Design/methodology/approach – The investigation used both qualitative and quantitative research methods. The...
Purpose – Marketing boards are an integral part of the farm economy in Canada. Their purposes have been debated for decades but seldom from a marketing perspective. Such an approach makes for an interesting way to study them. The purpose of this paper is to assess the pros and cons of marketing...
Purpose – The purpose of this article is to provide local authorities, consumers, retailers and vendors information about the consumer profile of shoppers at the organic farmers market that could be used for devising strategies for local organic market development. Design/methodology/approach –...
Purpose – The main purpose of this study is to gain a clearer understanding of key determinants that drive corporate sustainability and barriers that hinder its development. Design/methodology/approach – The study employs semi‐structured interviews with top and middle managers and site...
Purpose – The purpose of this article is to study whether preference for a product increased, or decreased, as a consequence of information that the product was either eco‐ or fair trade labelled. An additional purpose was to investigate associations between importance attached to values and...
Purpose – This paper seeks to estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers. Design/methodology/approach – The study applies multivariate statistical tools to estimate importance of various factors affecting the choice of fast food...
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