British Food Journal

Turner, Alan

1991 British Food Journal

doi: 10.1108/EUM0000000002350

The harmonisation of food laws and regulations in Europe is focusedon. The European Courts role as a catalyst for change and the strategyof the European Commission are outlined. The background to the variousdirectives and regulations controlling food manufacture and productionis described and the effect they will have on member countries is noted.

Heasman, Michael

1991 British Food Journal

doi: 10.1108/EUM0000000002351

An attitudinal survey of British food and drink manufacturersproducing lite products carried out in late 1990 isdescribed. A 70 per cent response rate from a postal questionnaire ofrepresentative companies in the lite market showed a largedegree of consistency in results the market is still in the earlystages of development there is some confusion among consumers aboutlite products consumers need to be educated inusing them there is a NorthSouth divide in their use and stronggrowth is expected in the market in future years.

Gofton, Leslie; Ness, Mitchell

1991 British Food Journal

doi: 10.1108/EUM0000000002352

The twin trends of health and convenience which have resulted inchanging food consumption patterns are outlined. Research amongconsumers confirmed that there is awareness and concern about therelationship between health and diet food scares have broughtconfusion and the better educated are more foodconscious. Changinglifestyles and the changing role of women are shown to affect foodhabits.

Beharrell, Brian; Denison, Tim

1991 British Food Journal

doi: 10.1108/EUM0000000002353

The area of food retailing and consumers product preferences isfocused on. Valuations in product and price attributes across productcategories are investigated. A conceptual framework is developed foranalysing food choice situations product categories and productattributes are identified and measured the importance of productattributes and the implications for retailers marketing mix strategiesare assessed. The main conclusion drawn is that for each productcategory studied preserves, bakery products, cereals, dairy products,soups, toiletries, fresh meats customers were looking for differentgroups of attributes, and different priorities were attached toattributes across product categories.

Darrall, J.M.

1991 British Food Journal

doi: 10.1108/EUM0000000002354

The need for, and objectives of, a food policy and Ministry of Foodare considered by reference to research investigating the views of thefood chain, and the relevant literature. It is suggested that over halfof the food chain would welcome a food policy and Ministry of Food, thereasons for these views and the possible effects of these suggestionsbeing discussed. A number of contradictions in Government policyrelating to food are considered. Even if the need for a foodpolicyMinistry of Food is agreed, their objectives and roles need to beclearly established, and this could be a major stumblingblock to theirimplementation. These conclusions are based on research involving 683farmers, companies and retailers in the food chain.