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r ev ie ws h ig hfil l, ju li . Modernism and Its Merchandise: The Spanish Avant-Garde and Material Culture, 19201930. University Park: The Pennsylvania State UP, 2014. xv 269 pp. Deep philosophical questions, aesthetic experimentation, and radical politics all worked their way into the European historical avant-garde in ways that we are still thinking through today. Those caught in the maelstrom of European modernity were simultaneously amazed and perplexed by new technologies that facilitated greater access to industrially produced cultural forms and products. One hundred years ago, increasing numbers of urban citizens looked to cinema, radio, and the popular press to figure out how to be modern, and the acquisition of a seemingly endless stream of new products was a central part of this modernization process. New fashions, cosmetics, cameras, gramophones, typewriters, appliances--not to mention medicines and new modes of transportation and communication--would all become, as Juli Highfill argues in Modernism and Its Merchandise, intriguing objects of inquiry for Spanish writers and artists of the early twentieth century. Highfill begins her study with a concise summary of Heidegger's etymological discussion of the history of the word "thing" (dinc in old German), which was understood as a
Hispanic Review – University of Pennsylvania Press
Published: Apr 6, 2017
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