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interviews JEFFREY J. WILLIAMS The Baby Boom refers to the spike in births from 1946 to 1964, after the relative lows of the depression and war years. Though originally only a demographic description, it became the label of the most well-known generation arising since World War II. Jonathan Pontell has worked to debunk this definition of the Baby Boom Generation. Rather, he argues that those born from the 1940s to the 60s actually make up two generations. The first, which he recalibrates to those born 1942 to 1953, comprise the Boomers. But those in the next cohort, born 1954 to 1965, show very different attitudes and values, as he discusses in this interview. To capture their anonymous status, he has named it "Generation Jones." Pontell, himself a Joneser (b. 1958), was born in Cleveland, Ohio, and first made his mark as an entrepreneur there. In the 1990s, after selling his first business, he moved to Prague and traveled extensively in Europe, India, and elsewhere. Since the late 1990s he has promulgated the idea of Generation Jones in mainstream media, such as USA Today, CNN, and other news outlets, and through a site he developed, www.generationjones.com. He is what
symploke – University of Nebraska Press
Published: Dec 31, 2015
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