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Indigenous Voice and Vision as Commodity in a Mass-Consumption Society The Colonial Politics of Public Opinion Polling d. anthony tyeeme clark Since March 2002 when Sports Illustrated published "The Indian Wars," two public opinion polls concerned with controversial athletic mascots and sport team names have claimed to represent the views of American Indians.1 Both polls-- one conducted by the Peter Harris Research Group for cnn/Sports Illustrated and another carried out by the Annenberg Public Policy Center for the National Annenberg Election Survey-- were commissioned to accurately measure points of view found among all American Indian people.2 Unfortunately, both polls failed to do so. Widespread use of public opinion polls dates to the New Deal, when Franklin D. Roosevelt employed a first-generation Finnish American named Emil Hurja to conduct polls for his 1932 and 1936 campaigns.3 Subsequently, polling has been crucial during political seasons, as even the most casual observer might notice in broadcast and print media. Polling public opinion also is an essential tool for the development of public policy, market, and social science research in the fields of criminal justice, law, economics, psychology, sociology, social work, and statistics. Two principles shape public opinion polling: probability sampling and
The American Indian Quarterly – University of Nebraska Press
Published: Aug 3, 2005
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