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Reviews 539 Paul Steidlmeier. Strategie Management ofthe China Venture. Westport, Connecticut: Quorum Books, 1995. xi, 240, pp. isbn 0-56720-001-x. As the largest developing country and now fastest-growing economy in the world, China continues to attract a large amount of foreign direct investment (FDI) and has currentiy become the second largest FDI recipient in the world, surpassed only by die United States. The Chinese market, however, although extremely promising, can present daunting challenges to the unwary investor. Success in China requires an understanding of the unique environment and the adoption of a realistic investment strategy. In Strategic Management of the China Venture, Paul Steidlmeier, building upon a strategic-management framework, explores the criteria for a successful China venture by transnational investors. It clarifies what is different about managing in China in a thorough discussion of the Chinese sources and in a creative integra- tion of the technical and institutional aspects of strategic management. The author suggests that the Chinese investment environment is not simply a "given" to be reacted to; rather, it is highly open to experiment, ready to be shaped and influ- enced. In an attempt to manage successfully the various aspects of a China venture, transnational investors should
China Review International – University of Hawai'I Press
Published: Mar 30, 1997
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