a m e r i c a n a | timothy c. davis Black Magic Old Coke and the New South Larry brown likes it poured over ice. Rick Bragg has been known to enjoy a frosty can with breakfast, even while reporting from the far reaches of the globe. William Faulkner preferred mixing his with a littleâok, a lotâof Jack Danielâs whiskey. We are talking, of course, about Coca-Cola. Indeed, Southernersâboth writerly types and otherwiseâhave enjoyed The Real Thing for ages. A Dixie favorite since its initial concoction by Confederate Civil War veteran and Atlanta native John S. Pemberton, âCokeâ has added to southern life for over a century now. Dr. Pemberton was a pharmacist, the famous legend goes, who came up with the original formula for Coca-Cola syrup while attempting to create one of the cure-all tonics so popular at the time. Rumored to be a morphine addict, the good doctor originally, and rather famously, included coca leaves in his elixir, though that ingredient was later removed. (Interestingly, many soft drinks were developed ï¬rst as medicinesâ7up, for instance, originally contained lithium.) In a steal of a transaction perhaps rivaled only by the sale of Manhattan for
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Black Magic: Old Coke and the New South
davis, timothy c.
Follow Gastronomica
, Volume 4 (3)
University of California Press – Aug 1, 2004
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