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Learning The Trade: Advice For Scientists Seeking Book Publishers - The Scientist - Magazine of the Life Sciences

Learning The Trade: Advice For Scientists Seeking Book Publishers - The Scientist - Magazine of... Learning The Trade: Advice For Scientists Seeking Book Publishers The well-publicized commercial successes of science books for the lay, or trade, market--going all the way back to The Double Helix by James Watson (New York, Atheneum Publishers, 1968), and through the more recent A Brief History of Time by Stephen Hawking (New York, Bantam Books, 1988)--provide indisputable evidence that science titles can have broad appeal and even occasionally become mega-bestsellers. Less well-publicized have been those many science titles that never achieved such broad recognition, yet still returned handsome profits for their publishers. TRADE BOOK TIPS Here are a few tips for the scientist thinking of writing a science book for trade publication: Good trade book authors are trade book readers. Before you begin to write your proposal, go to a good general-interest bookstore and read through the science titles on the shelves. Don't limit yourself to those in your own field. If you don't leave with a book or two under your arm, you are probably not destined for trade authorship. After you have read a trade science book, go back and carefully reread the flap copy. Now ask yourself: Does the book provide the information, thesis, and http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Scientist The Scientist

Learning The Trade: Advice For Scientists Seeking Book Publishers - The Scientist - Magazine of the Life Sciences

The Scientist , Volume 8 (16): 21 – Aug 22, 1994

Learning The Trade: Advice For Scientists Seeking Book Publishers - The Scientist - Magazine of the Life Sciences

The Scientist , Volume 8 (16): 21 – Aug 22, 1994

Abstract

Learning The Trade: Advice For Scientists Seeking Book Publishers The well-publicized commercial successes of science books for the lay, or trade, market--going all the way back to The Double Helix by James Watson (New York, Atheneum Publishers, 1968), and through the more recent A Brief History of Time by Stephen Hawking (New York, Bantam Books, 1988)--provide indisputable evidence that science titles can have broad appeal and even occasionally become mega-bestsellers. Less well-publicized have been those many science titles that never achieved such broad recognition, yet still returned handsome profits for their publishers. TRADE BOOK TIPS Here are a few tips for the scientist thinking of writing a science book for trade publication: Good trade book authors are trade book readers. Before you begin to write your proposal, go to a good general-interest bookstore and read through the science titles on the shelves. Don't limit yourself to those in your own field. If you don't leave with a book or two under your arm, you are probably not destined for trade authorship. After you have read a trade science book, go back and carefully reread the flap copy. Now ask yourself: Does the book provide the information, thesis, and

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Publisher
The Scientist
Copyright
© 1986-2010 The Scientist
ISSN
1759-796X
Publisher site
See Article on Publisher Site

Abstract

Learning The Trade: Advice For Scientists Seeking Book Publishers The well-publicized commercial successes of science books for the lay, or trade, market--going all the way back to The Double Helix by James Watson (New York, Atheneum Publishers, 1968), and through the more recent A Brief History of Time by Stephen Hawking (New York, Bantam Books, 1988)--provide indisputable evidence that science titles can have broad appeal and even occasionally become mega-bestsellers. Less well-publicized have been those many science titles that never achieved such broad recognition, yet still returned handsome profits for their publishers. TRADE BOOK TIPS Here are a few tips for the scientist thinking of writing a science book for trade publication: Good trade book authors are trade book readers. Before you begin to write your proposal, go to a good general-interest bookstore and read through the science titles on the shelves. Don't limit yourself to those in your own field. If you don't leave with a book or two under your arm, you are probably not destined for trade authorship. After you have read a trade science book, go back and carefully reread the flap copy. Now ask yourself: Does the book provide the information, thesis, and

Journal

The ScientistThe Scientist

Published: Aug 22, 1994

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