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Journals Sex Roles Volume 58 Issue 1

An experimental analysis was conducted to determine the effects of involvement, commentator framing, and gender on viewer attitudes toward female athletes. The sample was comprised of 112 students at a mid-western university in the United States. Hypotheses and research questions were tested through a 2 × 3 multivariate analysis of covariance (MANCOVA). Results indicated the overall MANCOVA was significant. Involvement was positively related to viewer attitudes’ towards the dependent variables and explained 27.8% of the variance. Gender explained 39.3% of the variance in attitudes as male viewers had significantly lower mean scores on all dependent variables. Male viewers had significantly lower scores than female viewers in the positive framing condition; the interaction explained 8% of the variance in viewers’ perceptions of respectability of female athletes.

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The Effect of Sport Commentator Framing on Viewer Attitudes

Heidi, Parker; Janet, Fink
Sex Roles , Volume 58 (1)
Springer Journals – Jan 1, 2008

More Info
  • Publisher Springer US
  • Copyright Copyright © 2008 by Springer Science+Business Media, LLC
  • Subject Psychology; Anthropology; Sociology; Interdisciplinary Studies; Sexual Behavior; Personality & Social Psychology
  • ISSN 0360-0025
  • eISSN 1573-2762
  • D.O.I. 10.1007/s11199-007-9344-8
  • Publisher site Get PDF  

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