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J. of the Acad. Mark. Sci. (2009) 37:375–380 DOI 10.1007/s11747-009-0159-8 Patricia Sánchez Abril, Ann M. Olazábal, Anita Cava, Editors University of Miami School of Business Administration, Coral Gables, Florida Editors’ Note: This is the last print issue of JAMS in for its particular shade of green in numerous countries which the “Marketing & the Law” section will be around the world, including France, New Zealand, published. Future editions of this section will appear as a Germany, Indonesia, Poland, the United Kingdom, Hong regular JAMS online supplement via SpringerLink at Kong, Malaysia, Ukraine, and the United States. http://www.springerlink.com/content/120573/. For submis- In 1991, BP sought to register Pantone 348C green in sions, please contact the new managing editor, Professor Australia. The original trademark sought consisted of Patricia Sánchez Abril, at pabril@miami.edu. Pantone 348C as represented by a 3.5 cm square, along with words describing its application to the various product classes. In response to concerns that the registration would DOI: 10.1007/s11747-009-0159-8 prohibit other fuel retailers from using the color green in conjunction with their products and services, the Australian Defending Single Color Trademarks: A Lesson registrar advised BP to amend the application to read as from the Australian Courts follows: Woolworths
Journal of the Academy of Marketing Science – Springer Journals
Published: Aug 8, 2009
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