Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Marketing and the Law

Marketing and the Law J. of the Acad. Mark. Sci. (2009) 37:375–380 DOI 10.1007/s11747-009-0159-8 Patricia Sánchez Abril, Ann M. Olazábal, Anita Cava, Editors University of Miami School of Business Administration, Coral Gables, Florida Editors’ Note: This is the last print issue of JAMS in for its particular shade of green in numerous countries which the “Marketing & the Law” section will be around the world, including France, New Zealand, published. Future editions of this section will appear as a Germany, Indonesia, Poland, the United Kingdom, Hong regular JAMS online supplement via SpringerLink at Kong, Malaysia, Ukraine, and the United States. http://www.springerlink.com/content/120573/. For submis- In 1991, BP sought to register Pantone 348C green in sions, please contact the new managing editor, Professor Australia. The original trademark sought consisted of Patricia Sánchez Abril, at pabril@miami.edu. Pantone 348C as represented by a 3.5 cm square, along with words describing its application to the various product classes. In response to concerns that the registration would DOI: 10.1007/s11747-009-0159-8 prohibit other fuel retailers from using the color green in conjunction with their products and services, the Australian Defending Single Color Trademarks: A Lesson registrar advised BP to amend the application to read as from the Australian Courts follows: Woolworths http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Loading next page...
 
/lp/springer-journals/marketing-and-the-law-MCTUDg0HRS

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Springer Journals
Copyright
Copyright © 2009 by Academy of Marketing Science
Subject
Business and Management; Business and Management, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/s11747-009-0159-8
Publisher site
See Article on Publisher Site

Abstract

J. of the Acad. Mark. Sci. (2009) 37:375–380 DOI 10.1007/s11747-009-0159-8 Patricia Sánchez Abril, Ann M. Olazábal, Anita Cava, Editors University of Miami School of Business Administration, Coral Gables, Florida Editors’ Note: This is the last print issue of JAMS in for its particular shade of green in numerous countries which the “Marketing & the Law” section will be around the world, including France, New Zealand, published. Future editions of this section will appear as a Germany, Indonesia, Poland, the United Kingdom, Hong regular JAMS online supplement via SpringerLink at Kong, Malaysia, Ukraine, and the United States. http://www.springerlink.com/content/120573/. For submis- In 1991, BP sought to register Pantone 348C green in sions, please contact the new managing editor, Professor Australia. The original trademark sought consisted of Patricia Sánchez Abril, at pabril@miami.edu. Pantone 348C as represented by a 3.5 cm square, along with words describing its application to the various product classes. In response to concerns that the registration would DOI: 10.1007/s11747-009-0159-8 prohibit other fuel retailers from using the color green in conjunction with their products and services, the Australian Defending Single Color Trademarks: A Lesson registrar advised BP to amend the application to read as from the Australian Courts follows: Woolworths

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Aug 8, 2009

There are no references for this article.