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Frontiers of the marketing paradigm in the third millennium

Details

Publisher
Springer US
Copyright
Copyright © 2012 by Academy of Marketing Science
Subject
Economics / Management Science; Marketing; Social Sciences, general; Business/Management Science, general
ISSN
0092-0703
eISSN
1552-7824
D.O.I.
10.1007/s11747-011-0255-4
Publisher site
See Article on Publisher Site
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