Access the full text.
Sign up today, get DeepDyve free for 14 days.
C. Frith (2008)
Social cognitionPhilosophical Transactions of the Royal Society B: Biological Sciences, 363
DI Jung, BJ Avoilo (2000)
Opening the black box: an experimental investigation of the mediating effects of trust and valueJournal of Organizational Behavior, 21
J. Tracy, R. Robins (2004)
TARGET ARTICLE: "Putting the Self Into Self-Conscious Emotions: A Theoretical Model"Psychological Inquiry, 15
B. Meglino, Elizabeth Ravlin, Cheryl Adkins (1989)
A work values approach to corporate culture: A field test of the value congruence process and its relationship to individual outcomes.Journal of Applied Psychology, 74
(2009)
How Positive Emotions Influence the Prosocial Behaviors of Organizational Leaders
M. Wolfinbarger, M. Gilly (1991)
A conceptual model of the impact of advertising on service employeesPsychology & Marketing, 8
Marian Friestad, Peter Wright (1994)
The Persuasion Knowledge Model: How People Cope with Persuasion AttemptsJournal of Consumer Research, 21
K Debevec, HE Spotts, JB Kernan (1987)
The self-reference effect in persuasion: implications for marketing strategyAdvances in Consumer Research, 14
Frank White, E. Locke (1981)
PERCEIVED DETERMINANTS OF HIGH AND LOW PRODUCTIVITY IN THREE OCCUPATIONAL GROUPS: A CRITICAL INCIDENT STUDY [1]Journal of Management Studies, 18
F. Acito, J. Ford (1980)
How advertising affects employeesBusiness Horizons, 23
T. Melewar (2003)
Determinants of the corporate identity construct: a review of the literatureJournal of Marketing Communications, 9
RJ Best (2004)
Market-based management: Strategies for growing customer value and profitability
Jennifer Chatman (1989)
Matching People and Organizations: Selection and Socialization in Public Accounting Firms, 1989
M. Riketta, R. Dick, D. Rousseau (2006)
Employee attachment in the short and long run Antecedents and consequences of situated and deep-structure identification, 5
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
J. Dutton, J. Dukerich, Celia Harquail (1994)
Organizational images and member identification.Administrative Science Quarterly, 39
(2000)
Markets and Meanings: Re-imagining Organizational Life
K. Punjaisri, Alan Wilson (2007)
The role of internal branding in the delivery of employee brand promiseJournal of Brand Management, 15
Barbara Stern (1994)
Authenticity and the textual persona: postmodern paradoxes in advertising narrativeInternational Journal of Research in Marketing, 11
Bronwen Bartley, Seishi Gomibuchi, R. Mann (2007)
Best practices in achieving a customer‐focused cultureBenchmarking: An International Journal, 14
C. Simões, S. Dibb, R. Fisk (2005)
Managing corporate identity: An internal perspectiveJournal of the Academy of Marketing Science, 33
William Austin, S. Worchel (1986)
Psychology of intergroup relations
M. Pinar, Henry Crouch, M. Pinar (2007)
Relationship Between Customer Focus, Innovation, and Committed People and Their Impact on Business Performance: A Case of Turkish FirmsJournal of Euromarketing, 16
H. Tajfel, J. Turner (2004)
The Social Identity Theory of Intergroup Behavior.
Marian Friestad, Peter Wright (1995)
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of AdvertisingJournal of Consumer Research, 22
BE Ashforth, F Mael (1989)
Social identity theory and the organizationAcademy of Management Review, 14
S. Scott, Vicki Lane (2000)
A Stakeholder Approach to Organizational IdentityAcademy of Management Review, 25
Gordon Badovick, S. Beatty (1987)
Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation:Journal of the Academy of Marketing Science, 15
M. Sherif, H. Cantril (1946)
The psychology of attitudes.Psychological review, 53
B. Verplanken, R. Holland (2002)
Motivated decision making: effects of activation and self-centrality of values on choices and behavior.Journal of personality and social psychology, 82 3
M. Ewing, L. Pitt, Nigel Bussy, P. Berthon (2002)
Employment branding in the knowledge economyInternational Journal of Advertising, 21
Adam Kowol (2008)
The theory of cognitive dissonance By
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
Blake Ashforth, Fred Mael (1989)
Social identity theory and the organizationOrganizational Psychology, 2
M Riketta, R Dick, DM Rousseau (2006)
Employee attachment in the short and long run: antecedents of situated and deep-structure identificationZeitschrift für Personalpsychologie, 5
M. Drumwright (1996)
Company Advertising with a Social Dimension: The Role of Noneconomic CriteriaJournal of Marketing, 60
Kimberly Elsbach (1999)
An expanded model of organizational identification, 21
M. Gilly, M. Wolfinbarger (1998)
Advertising's Internal AudienceJournal of Marketing, 62
J. Calfee, D. Ringold (1994)
The 70% Majority: Enduring Consumer Beliefs about AdvertisingJournal of Public Policy & Marketing, 13
S Michie (2009)
Pride and gratitude: how positive emotions influence the prosocial behaviors of organizational leadersJournal of Leadership & Organizational Studies, 15
CM Steele (1988)
Advances in experimental social psychology
M. Schultz, M. Hatch, Mogens Larsen (2000)
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Chris Allen, Edward Mcquarrie, T. Barr (1998)
Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational RenewalJournal of Market-Focused Management, 3
D. Jung, B. Avolio (2000)
Opening the black box: An experimental investigation of the mediating effects of trust and value congruence on transformational and transactional leadership.Journal of Organizational Behavior, 21
E. James, Karen Alman (1996)
Consumer Expectations of the Information Content in AdvertisingInternational Journal of Advertising, 15
(1980)
Rationality and Justification in Organizational Life
JL Tracy, RW Robins (2004)
Putting the self into self-conscious emotions: a theoretical modelPsychological Inquiry, 15
L Festinger (1957)
A theory of cognitive dissonance
M. Chong (2007)
The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' ExperienceCorporate Reputation Review, 10
MT Ewing, LF Pitt, NM Bussy, P Berthon (2002)
Employment branding in the experience economyInternational Journal of Advertising, 21
Kathleen Debevec, H. Spotts, J. Kernan (1987)
The Self-Reference Effect in Persuasion Implications For Marketing StrategyACR North American Advances
B. Shamir, R. House, M. Arthur (1993)
The Motivational Effects of Charismatic Leadership: A Self-Concept Based TheoryOrganization Science, 4
BM Staw (1980)
Research in organizational behavior
R. Cialdini, R. Borden, A. Thorne, M. Walker, Stephen Freeman, L. Sloan (1976)
Basking in Reflected Glory: Three (Football) Field StudiesJournal of Personality and Social Psychology, 34
R. Chun, G. Davies (2006)
The influence of corporate character on customers and employees: Exploring similarities and differencesJournal of the Academy of Marketing Science, 34
B. Avolio, S. Kahai, George Dodge (2000)
E-leadership: Implications for theory, research, and practiceLeadership Quarterly, 11
R. Best (1999)
Market-based management: strategies for growing customer value and profitability / Roger J. Best, 2009
Shelley Kirkpatrick, E. Locke (1996)
Direct and indirect effects of three core charismatic leadership components on performance and attitudes.Journal of Applied Psychology, 81
T. Domzal, J. Kernan (1994)
Creative Features of Globally-Understood AdvertisementsJournal of current issues and research in advertising, 16
C. Steele (1988)
The Psychology of Self-Affirmation: Sustaining the Integrity of the SelfAdvances in Experimental Social Psychology, 21
Ad campaigns target consumers with information about the company, its products, and sometimes its employees. Ads also reach the organization’s employees and may contain information useful to employees in meeting customer needs. Results from a study involving a high-tech firm indicate that when employees believe ads are effective and value congruent, their customer focus increases. Pride completely mediates the effects of value congruence and effectiveness on customer focus. Organizational identification of employees generally results in a more favorable reaction to ads. A second study involving a regional health facility replicates and extends these findings to include employee portrayal accuracy when employees are featured in ads. Employee portrayal accuracy affects promise accuracy, effectiveness and value-congruence. In addition, employee portrayal accuracy has a direct effect on customer focus.
Journal of the Academy of Marketing Science – Springer Journals
Published: Oct 6, 2009
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.