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Marketing Letters , Volume 22 (1) – Mar 1, 2011

Details

Publisher
Springer US
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Economics / Management Science; Marketing
ISSN
0923-0645
eISSN
1573-059X
D.O.I.
10.1007/s11002-010-9112-3
Publisher site
See Article on Publisher Site
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