Subscribe to thousands of academic journals for just $40/month
Read and share the articles you need for your research, all in one place.

Brand personality appeal: conceptualization and empirical validation

Details

Publisher
Springer US
Copyright
Copyright © 2011 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general ; Social Sciences, general; Marketing
ISSN
0092-0703
eISSN
1552-7824
D.O.I.
10.1007/s11747-010-0208-3
Publisher site
See Article on Publisher Site
Expand Tray Hide Tray
Loading next page...

End of preview. The entire article is 15 pages. Rent for Free

You're using the new DeepDyve HTML5 Viewer. Having issues? Try Classic Viewer
 
/lp/springer-journal/brand-personality-appeal-conceptualization-and-empirical-validation-lKO95Rn97j

Loading...