Written Communication in an Upgraded Curriculum
Abstract
Written Communication in an Upgraded Curriculum SAGE Publications, Inc.1966DOI: 10.1177/002194366600300101 J. HaroldJanis New York University ~ : a time when more is known about the study of communication than ever before and when the business demand for communication knowledge is at a peak, it is paradoxical that the course in business writing should be losing favor in the academic community., If the Gordon and Howell report did not cause the decline, it at least accelerated it. Certainly confidence in the course could hardly have been enhanced by the statement that "'courses in business English and letter writing as such have no place in the business curriculum." l' And only the smallest comfort could be afforded by the recommendation that if such courses are offered, they be given on a noncredit or elective basis.' Like the unpopular girl in the advertisements, the business writing course might ask of itself, "What's wrong with me anyway ?" . It does not seem likely that anyone who has taught the course or taken it as a student would depreciate the value of the instruction. As usually taught, business writing is stimulating and practical, and has a market value far out of proportion