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/1470593106066797 articles The service brand and the service - dominant logic : missing fundamental premise or the need for stronger theory? Roderick J. Brodie University of Auckland, New Zealand Mark S. Glynn Auckland ...
of brand logo appropriateness, 6(1), 63–83 Brodie, Roderick J., Mark S. Glynn and Victoria Little, The service brand and the serv- ice- dominant logic : Missing fundamental premise or the need ...
Information Element (BCIE, para. 4). [14] However, such information on the service required for the call is missing if the call originates from or is routed via the Public Switched Telephone Network (PSTN ...
instruments, such as market shares or concentration ratios, used for traditional markets in order to assess dominance cannot be easily used when it comes to platforms because of the multiplicity of services ...
product/ service characteristics and price worthiness [6]. In the circumstances involving purchases, emotions, and logic are interwoven. However, customers sometimes tend to utilise pseudo- logic to justify ...
of the service is also not an obstacle for the application of the HMT. The Interim Rules on Prohibition against Abuse of Dominant Market Position (hereinafter ‘Rules on DMP,’ effective as of 1 September 2019 ...
own services in a ranking to preferential access to data and the favouring of businesses that pay higher levels of commission. Based on their exclusionary and/or exploitative character, the paper ...
to have used a VOD service in 2013, according to research by Ofcom.37 In 2014 BBC iPlayer dominated this market, with thirty-eight per cent of respondents claiming to have used the service in the first ...
in favour of the new institutional logics . How are the claims supported? Fundamentally , the claims of service , efficiency, and bespoke, effective services for the consumer in the examples identified ...
in the last two decades. Intangibles such as brand names, trademarks, patents and copyrights play a role in the widening of the profit–investment gap as the use of these assets enables firms to increase market ...
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