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Taboo Topics: The Use of Controversial Issues for Student Research Projects

Journal of Marketing Education , Volume 13 (1): 69 – Apr 1, 1991

Details

Publisher
Sage Publications
Copyright
Copyright © 1991 by SAGE Publications
ISSN
0273-4753
eISSN
0273-4753
D.O.I.
10.1177/027347539101300109
Publisher site
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Taboo Topics: The Use of Controversial Issues for Student Research Projects

Abstract

Controversial contemporary issues are highly involving topics for student research projects. These issues lend themselves to research investigation as well as meaningful discussions of ethical issues in marketing.
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