Salesmanship and Asset to the Musician
Abstract
MUSIC SUPERVISORS JOURNAL SALESMANSHIP AN ASSET TO THE MUSICIAN ARNOLD H. WAGONER, M. A. University of Southern California, Los Angeles, Calif. Two years ago on my return from the Supervisors' National Conference at Cleveland, it was my good fortune to have for a traveling companion an expert from a Chicago College of Salesmanship. This young man was an example of what most musicians are not-a good salesman. Nor are our shortcomings in this line to be wondered at. To the Musician, music is an all-absorbing subject, pursued to the best advantage in seclusion. In accordance with the laws of learning Exercise and Effect (Interest), it is to be expected that one who shuns companionship for the benefit and satisfaction of uninterrupted study along any line should, in time, become more self-sufficient and less sociable than one whose work brings him in constant touch with people. There was nothing of the recluse in my young companion, the salesmanship expert. He was a good mixer, a brilliant talker, and rarer yet, an attentive and sympathetic listener. He quickly made my acquaintance and won my confidence. Luckily for me his “article,” Salesmanship, was something I needed, for he could have sold