518ReviewHandbookof Visual Communication: Theory, Methods, and MediaK. Smith, Sandra Moriarty, GretchenBarbatsis, and Keith Kenney. Mahwah, NJ: Erlbaum, 2005, 575 pagesSAGE Publications, Inc.200810.1177/1080569908321862Steven John ThompsonClemson University, stevent@clemson.eduTHEHANDBOOK OF Visual Communication: Theory, Methods, and Media evaluates thefield of visual communication, identifies research methods within that field,and explains the application of theory to visual elements in commercial areas,such as television advertising and persuasion.519Thebook's 34 chapters explore leading theories behind 12 con- centrations ofvisual communication. Throughout the book, the authors examine influenceson production for traditional publishing houses, studios, and professionalmedia outlets. This discussion transfers to allied fields and adjacent disciplines.For example, the authors analyze representations of race in a newspaper. Theyalso use cultural analysis, drawing on the work of Kenneth Burke, to studya television ad. Although their content is sometimes heady, most chaptersare well organized, with useful headings and sub- headings that relate tologics, processes, ideologies, and findings, among other important categorylabels. The organization allows readers to search easily for and find content,and it validates calling the book a handbook. The book covers optics, or howwe see, how and why we visually communicate, and how we might deploy visualswithin and across specific media channels. BCQ readers who are unfamiliarwith the trend of
Review: Handbook of Visual Communication: Theory, Methods, and Media:K. Smith, Sandra Moriarty, Gretchen Barbatsis, and Keith Kenney. Mahwah, NJ: Erlbaum, 2005, 575 pages
Abstract
518ReviewHandbookof Visual Communication: Theory, Methods, and MediaK. Smith, Sandra Moriarty, GretchenBarbatsis, and Keith Kenney. Mahwah, NJ: Erlbaum, 2005, 575 pagesSAGE Publications, Inc.200810.1177/1080569908321862Steven John ThompsonClemson University, stevent@clemson.eduTHEHANDBOOK OF Visual Communication: Theory, Methods, and Media evaluates thefield of visual communication, identifies research methods within that field,and explains the application of theory to visual elements in commercial areas,such as television advertising and persuasion.519Thebook's 34 chapters explore leading theories behind 12 con- centrations ofvisual communication. Throughout the book, the authors examine influenceson production for traditional publishing houses, studios, and professionalmedia outlets. This discussion transfers to allied fields and adjacent disciplines.For example, the authors analyze representations of race in a newspaper. Theyalso use cultural analysis, drawing on the work of Kenneth Burke, to studya television ad. Although their content is sometimes heady, most chaptersare well organized, with useful headings and sub- headings that relate tologics, processes, ideologies, and findings, among other important categorylabels. The organization allows readers to search easily for and find content,and it validates calling the book a handbook. The book covers optics, or howwe see, how and why we visually communicate, and how we might deploy visualswithin and across specific media channels. BCQ readers who are unfamiliarwith the trend ofPreview Only. This article cannot be rented because we do not currently have permission from the publisher.
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Review: Handbook of Visual Communication: Theory, Methods, and Media:K. Smith, Sandra Moriarty, Gretchen Barbatsis, and Keith Kenney. Mahwah, NJ: Erlbaum, 2005, 575 pages
Thompson,Steven John
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, Volume 71 (4): 518
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