Instant Access to the Journals You Need

for just $40 per month.

Start Your Free Trial

Critical Consumer Education: Empowering the Low-Literate Consumer

Critical Consumer Education: Empowering the Low-Literate Consumer

Abstract

Consumer education programs assume that consumers have the right to full product information, and well-informed consumers will be able to get their needs met in the marketplace. Adults with limited literacy abilities, however, enter the marketplace without the literacy resources of other consumers and are potentially more vulnerable. Many adult literacy programs assume adult literacy students lack both literacy and consumer skills. The results from an interpretative study suggest adult literacy learners combine a range of social skills and resources and an ability to manage the shame of the low-literacy stigma to get their needs met in the marketplace. Four consumer literacy profiles are discussed, and an alternative form of consumer education tailored to each profile is proposed. We discuss the role of a more critical consumer educational approach in literacy assistance programs and its impact on adult learners’ feelings of self-esteem, empowerment, and agency.
Loading next page...
 
/lp/sage/critical-consumer-education-empowering-the-low-literate-consumer-0WmHfZSSVg

You're reading a free preview. Subscribe to read the entire article.

And millions more from thousands of peer-reviewed journals, for only $40/month.

Start Your Free Trial

What content is in DeepDyve?

  • Read and share from thousands of the leading scholarly journals from Springer, Elsevier, Nature, IEEE, Wiley-Blackwell and more.
  • All the latest content is available, no embargo periods.

Rent Scholarly Articles?

  • Read the full article in your browser.
  • Access all of your rentals from the cloud anywhere you have an internet connection.
  • Beautiful reading experience – Full charts and figures, just like the PDF.
  • Read as much as you'd like - whenever you'd like.

Happy Users

“In one word renting from DeepDyve is FANTASTIC!!! ... 99% of the time I only need access to an article for a month or so, so renting the articles is perfect for me.”

Adam S.

“Thanks for a great service! For an unaffiliated science blogger like myself this is like a dream come true.”

Seppo P.

“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”

Daniel C.

“Let me seize this opportunity and congratulate you on the service you are rendering to the scientific community.”

Joao B.