Book Reviews : Peter Warr, Michael Bird and Neil Rackham, Evaluation and Manage ment Training, London: Grover Press, 1970, 111 pp., £ 250
Abstract
Book ReviewsPeter Warr, Michael Bird and Neil Rackham, Evaluation and Manage ment Training, London: Grover Press, 1970, 111 pp., £ 250 SAGE Publications, Inc.1972DOI: 10.1177/074171367202200308 Albert B. Campbell Kansas State University The book concerns evaluation in management development as applied to training departments of industry. However, the book offers practical helps and suggestions for adult educators in institutional settings beyond industrial management development. Types of evaluation considered in the book include context evaluation, input evaluation, reaction evaluation and several types of outcome evaluation. Objectives and rationale are taken into account for each evaluative type. The book is divided into three parts which are built around the theme that evaluation should be viewed more broadly than is commonly the case, i.e. evaluation is not something attached to the end of a program, but is something which needs to be carefully built into each program at the outset. Part I concerns the "CIRO" framework for evaluation. "CIRO" is an acrononym for Context evaluation, Input evaluation, Reaction evaluation and Outcome evaluation. Part one attempts to illustrate specific problems attached to evaluation and theoretical considerations which arise when training is to be evaluated. Part II includes thirteen case studies with practical implications