Instant Access to the Journals You Need

for just $40 per month.

Start Your Free Trial

Getting Real

Getting Real


<p>We live in a culture that loves immediate gratification: fast food, fast-drying nail polish, digital cameras, and high-speed Internet. More often than not, we are content to sacrifice quality to have something superficially filling. So what if a burger is not as delicious as a gourmet meal? One can satisfy one's hunger in less than five minutes. No wonder so many people suspect that they might have attention deficit disorder: We are not expected to wait for too long, concentrate too hard, or control our impulses very often. And in our mover-and-shaker world, the quicker we receive the benefit, the better it is. The goal is to get as much done as possible in the least amount of time, hence the need for multitasking, meals on the run, and fat-burning pills.</p><p>Even our entertainment is speedy. Television provides entertainment that comes in 30-minute to 1-hour doses. Songs are usually 3 to 4 minutes. Movies that are longer than 3 hours are now divided into two parts (e.g., Kill Bill: Vol. 1 [Tarantino, 2003] and Vol. 2 [Tarantino, 2004]), and we usually do not have to think too much to enjoy them. That is why summer blockbusters are almost always
Loading next page...

You're reading a free preview. Subscribe to read the entire article.

And millions more from thousands of peer-reviewed journals, for only $40/month.

Start Your Free Trial

What content is in DeepDyve?

  • Read and share from thousands of the leading scholarly journals from Springer, Elsevier, Nature, IEEE, Wiley-Blackwell and more.
  • All the latest content is available, no embargo periods.

Rent Scholarly Articles?

  • Read the full article in your browser.
  • Access all of your rentals from the cloud anywhere you have an internet connection.
  • Beautiful reading experience – Full charts and figures, just like the PDF.
  • Read as much as you'd like - whenever you'd like.

Happy Users

“In one word renting from DeepDyve is FANTASTIC!!! ... 99% of the time I only need access to an article for a month or so, so renting the articles is perfect for me.”

Adam S.

“Thanks for a great service! For an unaffiliated science blogger like myself this is like a dream come true.”

Seppo P.

“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”

Daniel C.

“Let me seize this opportunity and congratulate you on the service you are rendering to the scientific community.”

Joao B.