The "why" of man's experience
Abstract
Reviews the book, by Hadley Cantril (1950). Professor Cantril has undertaken the difficult task of combining our fragments of knowledge into a coherent and consistent program of research into the motivation of human conduct. Writing from the standpoint of the social psychologist, he insists that every act of every man, every social organization, and every other animal too, is a transaction. This book is not written for specialists. It reads easily in fluent conversational style. The author has succeeded in translating technical science into the vernacular, and his book is a useful guide to the many people who want "some positive directives, some guidance to help them create a world with more order and predictable development amid the social consequences of rapid technological advances."