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Parasocial Interaction as More Than Friendship

Details

Publisher
Hogrefe Publishing
Copyright
Copyright © 2011 by Hogrefe Publishing
ISSN
1864-1105
eISSN
2151-2388
D.O.I.
10.1027/1864-1105/a000044
Publisher site
See Article on Publisher Site

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Parasocial Interaction as More Than Friendship

Abstract

This study supports the refinement of the concept of parasocial interaction (PSI) to apply to mediated personae that viewers might dislike. By contrast, traditional approaches have treated PSI as a sort of friendship with the mediated persona. Participants ( = 249) were randomly assigned to self-select a liked or disliked television persona. Various viewer reactions to that character were measured using two different measures of PSI. The data revealed that participants did experience PSI with disliked characters as well as liked characters, and that the two measures of PSI did not appear to assess the same construct. Implications for future research are discussed.
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