<p>The products of our creative brain are evident everywhere we look. Not only do we see them in the amazing feats of artists and scientists that enrich our personal and collective lives, but also in the many novel and useful ideas we generate that enable us to navigate our daily lives. Then how is it that despite its ubiquity, creativity has proven such a hard nut to crack? In this wonderfully written book, Shelley Carson argues that the riddle of creativity can be solved by peering into its neurological origins. Specifically, neural function (rather than structure) holds the key to creative cognition. In turn, stimulating creativity becomes a matter of engaging in behaviors that target its very source—brain function.</p> <p>There are three main principles that lay the foundation for this book. First, people who exhibit creativity are distinguished from those who do not based on their brain activation patterns while they are being creative. In other words, creativity is the cognitive and behavioral manifestation of brain states. Second, there is no singular roadmap to creativity. Rather, creativity emerges from the interplay of a series of brain states—what Carson calls brainsets —that facilitate it. A brainset can be viewed
Book Review
Abstract
<p>The products of our creative brain are evident everywhere we look. Not only do we see them in the amazing feats of artists and scientists that enrich our personal and collective lives, but also in the many novel and useful ideas we generate that enable us to navigate our daily lives. Then how is it that despite its ubiquity, creativity has proven such a hard nut to crack? In this wonderfully written book, Shelley Carson argues that the riddle of creativity can be solved by peering into its neurological origins. Specifically, neural function (rather than structure) holds the key to creative cognition. In turn, stimulating creativity becomes a matter of engaging in behaviors that target its very source—brain function.</p> <p>There are three main principles that lay the foundation for this book. First, people who exhibit creativity are distinguished from those who do not based on their brain activation patterns while they are being creative. In other words, creativity is the cognitive and behavioral manifestation of brain states. Second, there is no singular roadmap to creativity. Rather, creativity emerges from the interplay of a series of brain states—what Carson calls brainsets —that facilitate it. A brainset can be viewedPreview Only. This article cannot be rented because we do not currently have permission from the publisher.
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Book Review
Vartanian, Oshin
Follow Psychology of Aesthetics, Creativity, and the Arts
, Volume 5 (4): 389
PsycARTICLES® – Nov 1, 2011
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