Abstract
The rating scale is both a psychotechnical instrument, the product of applied psychology, and an experimental device, capable of being tested and standardized in the psychological laboratory. In the event that it stands the test it should be exceedingly valuable in many investigations of social phenomena. If certain aspects of personality, such as physical attractiveness and social intelligence, are effects or impressions produced by individuals upon their associates, it follows that the rating scale is the logical device for measuring these effects. Moreover, it is unique among psychological measuring devices in that it can be applied to values as well as objective traits. Inasmuch as the literature devoted to rating methods is frequently quoted we may profitably characterize rather than review it in the present article. The investigation reported in this paper is concerned with rating scale methodology from the standpoint of the psychological laboratory. The experimental program provided for (1) the formulation of a list of traits which could be demonstrated, observed, and rated during the actual course of the experiment, (2) the preparation of three standard forms of the scale containing these traits, (3) the selection of competent raters of approximately the same degree of training and maturity, (4) the selection of a sufficient number of subjects, (5) certain additional measurements of the subjects ascertained for purposes of correlation with the ratings, and (6) two series of ratings, one with and one without a knowledge of results and of proper procedure on the part of the raters.Preview Only. This article cannot be rented because we do not currently have permission from the publisher.
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