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Published by Oxford University Press on behalf of the International Epidemiological Association International Journal of Epidemiology 2007;36:988–990 The Author 2007; all rights reserved. Advance Access publication 25 June 2007 doi:10.1093/ije/dym117 DIVERSION Take one down, pass it around, 98 alcohol ads on the wall: outdoor advertising in New York City’s Black neighbourhoods Naa Oyo A Kwate* A favourite song for US children taking long school trip bus Courvoisier’s XO Imperiale features a ‘unique blend of very rides is ‘99 Bottles of Beer on the Wall’. The lyrics, which are old cognacs resulting in a supremely rich product’. However, repetitive and simple, make for easy entertainment: ‘99 bottles the ‘rich’ in this ad clearly plays on the notion of Courvoisier as of beer on the wall, 99 bottles of beer, take one down and pass an exclusive product for those with abundant taste and it around, 98 bottles of beer on the wall. 98 bottles of beer on economic resources. The product retails for approximately the wall, .. .’ One could sing a similar song about outdoor $145; this ad appears in a census block group where the alcohol advertisements in Black neighbourhoods, with the median household income in the year
International Journal of Epidemiology – Oxford University Press
Published: Oct 25, 2007
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