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Poll Question Readability and ‘Don'T Know’ Replies

International Journal of Public Opinion Research , Volume 13 (1) – Mar 1, 2001

Details

Publisher
Oxford University Press
Copyright
Copyright © 2001 Oxford University Press
ISSN
0954-2892
eISSN
1471-6909
D.O.I.
10.1093/ijpor/13.1.72
Publisher site
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Poll Question Readability and ‘Don'T Know’ Replies

Abstract

Can we assume that responses to poll questions actually reflect respondents' opinions, attitudes, thoughts, or feelings? Several variables can confound actual opinions and our interpretations of them. A great deal of ‘noise,’ including communication breakdowns from dicult‐to‐follow questions, may hamper the typical opinion poll. Researchers have explored poll questions regarding question order, response order, context eects of preceding questions, even gender of the questioner or respondent. Only a few studies, however, have looked at the actual complexity or diculty of the poll questions themselves.
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