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Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion

Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion

Abstract

REVIEWS Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear. New York and London: Berg, 2005. xi + 161 pp. ISBN 1-84520-086-1, $89.95 (cloth); ISBN 1-84520-087-X, $29.95 (paper). Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion. Dress, Body, Culture Series edited by Joanne B. Eicher. New York and London: Berg, 2005. xiv + 264 pp. ISBN: 1-84520-0782-1, $89.95 (cloth); ISBN 1-84520-073-X, $28.95 (paper). Since the New Millennium, the study of fashion and apparel has blossomed as an academic subdiscipline, riding on the achievements of curatorial pioneers like Claudia Kidwell and the next generation of historians, Valerie Steele and Christopher Breward. In the publishing world, Berg Press has capitalized on the fervor with the journal Fashion Theory and the dress, body, and culture book series. Over the past decade, more than three dozen books—monographs and edited volumes—have come out of the dress, body, and culture series. Many of these books are written by scholars of cultural studies, home economics professors, sociologists, fashion practitioners, and textile and costume curators. Berg’s offerings are wonderfully suggestive, pointing to ways in which business and economic historians may contribute to the thriving field of fashion studies. Paul Jobling, a scholar from the University of
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