Access the full text.
Sign up today, get DeepDyve free for 14 days.
References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.
Michael Novak THE FOLLOWING LETTER is entirely fictional.I never engaged in such a correspondence with any business leader. Still, if I had been asked such questions, this is how I would have responded. (In various writings, I've made similar points.) Just the same, I would like to dedicate this letter to Mr. Roberto Goizueta, former president and CEO of Coca-Cola Corporation, a fine Catholic (whose son Roberto Jr.has become a prominent theologian), and one of the most admired corporate leaders in recent American history. Just before his untimely death in 1997, Mr. Goizueta invited me to spend a private hour with him, before taking questions from his top executives over lunch. He was an early fan of The Spirit of Democratic Capitalism and Business as a Calling. This was our only contact. Under Goizueta's leadership (19811997), the value of Coca-Cola stock multiplied many times over from $4.3 billion to $180 billion (3500 percent). Seldom has one company increased its value in such a steady way over so long a period of logos 3:4 fall 2000 a letter to roberto years.This success yielded a significant growth to the many universities,museums,charities,pension funds,and other institutions of civil society that have invested
Logos: A Journal of Catholic Thought and Culture – Logos: Journal of Catholic Thought & Culture
Published: Nov 1, 2000
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.