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The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products In a dynamic, competitive environment, the decision to enter the market should be timed to balance the risks of premature entry against the missed opportunity of late entry. Previous research has mainly focused on the strategic aspects of the entry-time decision. In this paper we review the literature and develop a set of propositions about the timing of new product entry. Then we empirically test the relationship between the market-entry time and the likelihood of success for new industrial products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Science INFORMS

The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

Management Science , Volume 36 (5): 18 – May 1, 1990
19 pages

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Publisher
INFORMS
Copyright
Copyright © INFORMS
Subject
Research Article
ISSN
0025-1909
eISSN
1526-5501
DOI
10.1287/mnsc.36.5.568
Publisher site
See Article on Publisher Site

Abstract

In a dynamic, competitive environment, the decision to enter the market should be timed to balance the risks of premature entry against the missed opportunity of late entry. Previous research has mainly focused on the strategic aspects of the entry-time decision. In this paper we review the literature and develop a set of propositions about the timing of new product entry. Then we empirically test the relationship between the market-entry time and the likelihood of success for new industrial products.

Journal

Management ScienceINFORMS

Published: May 1, 1990

Keywords: Keywords : competitive market entry ; new product planning ; Markovian decision model

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