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Market Incumbency and Technological Inertia

Market Incumbency and Technological Inertia This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Science INFORMS

Market Incumbency and Technological Inertia

Ghemawat, Pankaj
Marketing Science , Volume 10 (2): 11 – May 1, 1991
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References (14)

Publisher
INFORMS
Copyright
Copyright © INFORMS
Subject
Research Article
ISSN
0732-2399
eISSN
1526-548X
DOI
10.1287/mksc.10.2.161
Publisher site
See Article on Publisher Site

Abstract

This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.

Journal

Marketing Science – INFORMS

Published: May 1, 1991

Keywords: Keywords : new products ; competitive strategy

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