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Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

Erdem, Tülin

Follow Marketing Science , Volume 15 (1) INFORMS – Jan 1, 1996

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Title: Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
Author(s): Erdem, Tülin
Journal: Follow Marketing Science , Volume 15 (1) INFORMS – Jan 1, 1996
Publisher: INFORMS
Copyright: © 1996 INFORMS
Subject: Research Article
ISSN: 0732-2399
eISSN: 1526-548X
D.O.I.: 10.1287/mksc.15.1.1
Publisher site: Get PDF

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