Bookmark

Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

Häubl, Gerald
Marketing Science , Volume 19 (1) INFORMSJan 1, 2000

Loading next page...

End of preview. The entire article is 18 pages. Rent for Free

 
/lp/informs/consumer-decision-making-in-online-shopping-environments-the-effects-Lxl08SfEJT
Title
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Author(s)
Häubl, Gerald
Journal
Marketing Science , Volume 19 (1) INFORMS – Jan 1, 2000
Publisher
INFORMS
Copyright
© 2000 INFORMS
Subject
Research Article
ISSN
0732-2399
eISSN
1526-548X
D.O.I.
10.1287/mksc.19.1.4.15178
Publisher site
Get PDF