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Assessing the Consequences of a Channel Switch

Marketing Science , Volume 27 (3) – May 1, 2008

Details

Publisher
INFORMS
Copyright
Copyright © 2008, INFORMS
Subject
Research Article
ISSN
0732-2399
eISSN
1526-548X
D.O.I.
10.1287/mksc.1070.0311
Publisher site
See Article on Publisher Site
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