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Assessing the Consequences of a Channel Switch

Chen, Xinlei (Jack)

Follow Marketing Science , Volume 27 (3) INFORMS – May 1, 2008

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Title: Assessing the Consequences of a Channel Switch
Author(s): Chen, Xinlei (Jack)
Journal: Follow Marketing Science , Volume 27 (3) INFORMS – May 1, 2008
Publisher: INFORMS
Copyright: Copyright © 2008, INFORMS
Subject: Research Article
ISSN: 0732-2399
eISSN: 1526-548X
D.O.I.: 10.1287/mksc.1070.0311
Publisher site: Get PDF

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