From wikis to blogs, new participatory forms of web-based communication are increasingly common ways for institutions and individuals to communicate. The content these forms produce incorporates elements of both institutional and non-institutional discourse. More than a syncretic pastiche, this content is the product of hybrid agencies made possible by these new forms. Terming this content “vernacular” acknowledges that this hybridity frustrates any reified conception of pure or authentic non-institutional discourse. At the same time, the theory of a “vernacular web” attends to the complex new transformational possibilities of participatory media seem to offer individuals.”
The Vernacular Web of Participatory Media
Abstract
From wikis to blogs, new participatory forms of web-based communication are increasingly common ways for institutions and individuals to communicate. The content these forms produce incorporates elements of both institutional and non-institutional discourse. More than a syncretic pastiche, this content is the product of hybrid agencies made possible by these new forms. Terming this content “vernacular” acknowledges that this hybridity frustrates any reified conception of pure or authentic non-institutional discourse. At the same time, the theory of a “vernacular web” attends to the complex new transformational possibilities of participatory media seem to offer individuals.”Preview Only. This article cannot be rented because we do not currently have permission from the publisher.
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The Vernacular Web of Participatory Media
Follow Critical Studies in Media Communication
, Volume 25 (5): 490-513
Informa Healthcare – Dec 1, 2008
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