Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/strategic-challenges-for-the-marketing-of-services-internationally-9iC1JqESry
References (91)
-
Ikechi Ekeledo, K. Sivakumar (1998)
Foreign market entry mode choice of service firms: A contingency perspectiveJournal of the Academy of Marketing Science, 26
-
C.M. Han
The role of consumer patriotism in the choice of domestic vs foreign products -
N.S. Fieleke
The soaring trade in nondurables -
Choong-Min Han (1988)
Country-of-Origin Effects for Uni-National and Bi-National ProductsJournal of International Business Studies, 19
-
W.B. Gudykunst, Y.Y. Kim
Methods for Intracultural Communication Research -
T. Clark, Daniel Rajaratnam, Timothy Smith (1996)
Toward a Theory of International Services: Marketing Intangibles in a World of NationsJournal of International Marketing, 4
-
Donald Ball (1995)
International Business: The Challenge of Global Competition -
L. Harrison‐Walker (1995)
The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical studyJournal of Services Marketing, 9
-
B. Nicoulaud (1989)
Problems and Strategies in the International Marketing of ServicesEuropean Journal of Marketing, 23
-
World Bank
2000 World Development Indicators -
S. Vandermerwe, M. Chadwick (1989)
The Internationalisation of ServicesService Industries Journal, 9
-
김종식 (1999)
동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) -
N. Fieleke (1995)
The soaring trade in "nontradables."New England Economic Review
-
H. Mathe, C. Perras
Successful global strategies for service firms -
C. Lovelock (1983)
Classifying Services to Gain Strategic Marketing InsightsJournal of Marketing, 47
-
M. Erramilli, C. Rao (1990)
Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge -
C. Lovelock, George Yip (1996)
Developing Global Strategies for Service BusinessesCalifornia Management Review, 38
-
V. Zeithaml, A. Parasuraman, L. Berry (1985)
Problems and Strategies in Services MarketingJournal of Marketing, 49
-
10.1108/02651339410061937
-
10.1002/tie.5060280110
-
M. Stare (2002)
The Pattern of Internationalisation of Services in Central European CountriesThe Service Industries Journal, 22
-
Masaaki Kotabe, Janet Murray, R. Javalgi (1998)
Global Sourcing of Services and Market Performance: An Empirical InvestigationJournal of International Marketing, 6
-
W. Bilkey, G. Tesar (1977)
The Export Behavior of Smaller-Sized Wisconsin Manufacturing FirmsJournal of International Business Studies, 8
-
J. Carman, É. Langeard (1980)
Growth strategies for service firmsSouthern Medical Journal, 1
-
G. Hofstede (1983)
The Cultural Relativity of Organizational Practices and TheoriesJournal of International Business Studies, 14
-
R. Gaedeke (1973)
Selected U.S. Multinational Service Firms in PerspectiveJournal of International Business Studies, 4
-
L.L. Berry
Service marketing is different -
S. Cavusgil, Jacob Naor (1987)
Firm and management characteristics as discriminators of export marketing activityJournal of Business Research, 15
-
J. Boddewyn, Marsha Halbrich, A. Perry (1986)
Service Multinationals: Conceptualization, Measurement and TheoryJournal of International Business Studies, 17
-
10.1080/15332969.1996.9985258
-
M. Erramilli (1991)
The Experience Factor in Foreign Market Entry Behavior of Service FirmsJournal of International Business Studies, 22
-
A. Parasuraman, V. Zeithaml, L. Berry (1988)
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.Journal of Retailing, 64
-
E. Kaynak, Orsay Kucukemiroglu, A. Kara (1994)
Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline IndustryManagement International Review, 34
-
Martin Wetzels, J. Ruyter, M. Birgelen (1996)
Ain't it much, if it ain't Dutch?: An application of the consumer ethnocentrism concept to international services in The Netherlands -
J. Cullen, K. Parboteeah (1998)
Multinational Management: A Strategic Approach -
J. Bhagwati (1984)
Splintering and Disembodiment of Services and Developing NationsThe World Economy, 7
-
J.E. Ross, D.A. Georgoff
A survey of productivity and quality issues in manufacturing: the state of the industry -
N.K. Malhotra, F.M. Ulgadi, J. Agarwal, I.B. Baalbaki
International services marketing: a comparative evaluation of the dimensions of service quality between developed countries and developing countries -
A. Parasuraman, V. Zeithaml, L. Berry (1985)
A Conceptual Model of Service Quality and Its Implications for Future ResearchJournal of Marketing, 49
-
R. Schmenner (1986)
How can service businesses survive and prosper?Sloan management review, 27 3
-
G. Hofestede (1980)
CULTURES CONSEQUENCES: INTERNATIONAL DIFFERENCES IN WORK RELATED VALUES, 12
-
Susan Tai, Ricky Chan (2001)
Cross‐cultural studies on the information content of service advertisingJournal of Services Marketing, 15
-
K. Al-Sulaiti, M. Baker (1998)
Country of origin effects: a literature reviewMarketing Intelligence & Planning, 16
-
E.R. Bruning
Country‐of‐origin, national loyalty and product choice: the case of international air travel -
Cliff Wymbs (2000)
How e‐commerce is transforming and internationalizing service industriesJournal of Services Marketing, 14
-
10.1007/978-1-349-11336-1
-
Attila Yaprak (2002)
Globalization: Strategies to build a great global firm in the new economyThunderbird International Business Review, 44
-
C. Grönroos (1999)
Internationalization strategies for servicesJournal of Services Marketing, 13
-
P. Patterson, Tasman Smith (2001)
Relationship benefits in service industries: a replication in a Southeast Asian contextJournal of Services Marketing, 15
-
L.J. Harrison‐Walker
The relative effects of national stereotype and advertising information on the selection of a service provider -
C. Axinn, P. Matthyssens (2002)
Limits of internationalization theories in an unlimited worldInternational Marketing Review, 19
-
J. Johanson, J. Vahlne (1990)
The Mechanism of InternationalisationInternational Marketing Review, 7
-
P. Patterson, M. Cicic (1995)
A Typology of Service Firms in International Markets: An Empirical InvestigationJournal of International Marketing, 3
-
M. Kotabe, J.Y. Murray, R.G. Javalgi
Global sourcing of services and market performance: an empirical evaluation -
G. Hofstede (1993)
Cultural constraints in management theoriesAcademy of Management Perspectives, 7
-
M.E. Porter
Competitive Advantages of Nations -
A.M. Rugman
The myth of global strategy -
J. Wirtz
Growth of the service sector in Asia -
World Bank
World Bank Indicators -
J. Darling, D. Arnold (1988)
Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countriesJournal of Business Research, 17
-
S. Samiee (1999)
The internationalization of services: trends, obstacles and issuesJournal of Services Marketing, 13
-
G. Knight (1999)
International services marketing: review of research, 1980‐1998Journal of Services Marketing, 13
-
Alan Zimmerman (1999)
Impacts of services trade barriers: a study of the insurance industryJournal of Business & Industrial Marketing, 14
-
H. Mathe, Cynthia Perras (1994)
Successful global strategies for service companiesLong Range Planning, 27
-
G. Hofstede, G. Hofstede, M. Minkov (1991)
Cultures and Organizations: Software of the Mind -
G.S. Yip
Global strategy … in a world of nations? -
C. Lovelock (1999)
Developing marketing strategies for transnational service operationsJournal of Services Marketing, 13
-
J. Reardon, M. Erramilli, Derrick D'Souza (1996)
International Expansion of Service Firms: Problems and StrategiesJournal of Professional Services Marketing, 15
-
D. White, D. Griffith, J. Ryans (1999)
Profiling exporting and nonexporting service firms: Critical differences to decision‐makersThunderbird International Business Review, 41
-
Krishna Erramilli (1993)
Service Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis ApproachJournal of Marketing, 57
-
J. Witker (1988)
Riddle di. Service led growth, the role of the service sector in world development, new york, praegerBoletín Mexicano de Derecho Comparado
-
A. Rugman (2001)
VIEWPOINT: The myth of global strategyInternational Marketing Review, 18
-
R.C. Czinkota, I.A. Ronkainen
International Marketing -
R. Javalgi, Bob Cutler, William Winans (2001)
At your service!Does country of origin research apply to services?Journal of Services Marketing, 15
-
E. Bruning (1997)
Country of origin, national loyalty and product choiceInternational Marketing Review, 14
-
R. Javalgi, D. Griffith, D. White (2003)
An empirical examination of factors influencing the internationalization of service firmsJournal of Services Marketing, 17
-
S. Edgett, S. Parkinson (1993)
Marketing for Service Industries-A RevieService Industries Journal, 13
-
Terence Shimp, Subhash Sharma (1987)
Consumer Ethnocentrism: Construction and Validation of the CETSCALEJournal of Marketing Research, 24
-
R. Javalgi, R. Ramsey (2001)
Strategic issues of e‐commerce as an alternative global distribution systemInternational Marketing Review, 18
-
P. O'farrell, J. Zheng, P. Wood (1996)
Internationalization of Business Services: An Interregional AnalysisRegional Studies, 30
-
D.I. Riddle
Service‐led Growth: The Role of Service Sector in the World Development -
T. Clark, Daniel Rajaratnam (1999)
International services: perspectives at century’s endJournal of Services Marketing, 13
-
P. O'farrell, Peter Wood, J. Zheng (1998)
Regional Influences on Foreign Market Development by Business Service Companies: Elements of a Strategic Context ExplanationRegional Studies, 32
-
C. McLaughlin, J. Fitzsimmons (1996)
Strategies for globalizing service operationsInternational Journal of Service Industry Management, 7
-
Hamish Mcrae (1994)
The world in 2020 -
Lee Dahringer (1991)
Marketing Services Internationally: Barriers and Management StrategiesJournal of Services Marketing, 5
-
M. Erramilli (1990)
Entry Mode Choice in Service IndustriesInternational Marketing Review, 7
-
Frances Katrishen, N. Scordis (1998)
Economies of Scale in Services: A study of Multinational InsurersJournal of International Business Studies, 29
-
Christopher Lovelock (1995)
Competing On Service: Technology and teamwork in supplementary services, 23
-
R.G. Javalgi, B. Cutler, W.A. Winans
At your service! Does country of origin research apply? -
S. Cavusgil, W. Bilkey, G. Tesar (1979)
A Note on the Export Behavior of Firms: Exporter ProfilesJournal of International Business Studies, 10
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2002 MCB UP Ltd. All rights reserved.
- ISSN
- 0265-1335
- DOI
- 10.1108/02651330210451926
- Publisher site
- See Article on Publisher Site
Abstract
For the past decade, the marketing of services internationally has been the fastest growing segment of global trade, important to developed and developing countries alike. Yet during this same timeframe, despite numerous calls for more research in international services marketing, there exists a paucity of research. In this viewpoint, the authors offer 11 strategic challenges designed to foster further theoretical development in the area of international services marketing. Additionally, five specific areas of neglect are identified and recommendations for future research are offered.
Journal
International Marketing Review – Emerald Publishing
Published: Dec 1, 2002
Keywords: Services marketing; Marketing strategy; International business; Marketing theory