Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/role-of-supplementary-services-in-the-purchase-of-credit-card-services-YXGjbyBGzN
References (18)
-
10.2307/1252200
-
K. Murray (1991)
A Test of Services Marketing Theory: Consumer Information Acquisition ActivitiesJournal of Marketing, 55
-
10.2307/3150690
-
D. Loudon, A. Bitta (1979)
Consumer Behavior: Concepts and Applications -
A. Gilmore (2003)
Services marketing and management -
P. Nelson (1974)
Advertising as InformationJournal of Political Economy, 82
-
J. Farquhar, A. Meidan (1996)
Marketing of financial services -
G. Holy, S. Mann (1988)
The Adoption of Marketing by Financial Institutions in the UKService Industries Journal, 8
-
C. Gronroos (1978)
A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 12
-
M. Darby, E. Karni (1973)
Free Competition and the Optimal Amount of FraudThe Journal of Law and Economics, 16
-
Peter Isard (1973)
The Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub PlanJournal of Political Economy, 81
-
William Locander, Peter Hermann (1979)
The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk ReductionJournal of Marketing Research, 16
-
Richard Normann (1984)
Service management: Strategy and leadership in service businesses -
10.2307/1251563
-
Karen Gonçalves (1998)
Services marketing : a strategic approach -
R. Lutz, Patrick Reilly (1974)
An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information AcquisitionACR North American Advances
-
V. Zeithaml, A. Parasuraman, L. Berry (1985)
Problems and Strategies in Services MarketingJournal of Marketing, 49
-
V. Zeithaml (1981)
How Consumer Evaluation Processes Differ between Goods and Services
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1355-5855
- DOI
- 10.1108/13555850410765258
- Publisher site
- See Article on Publisher Site
Abstract
Service products being intangible and experiential in nature are different to evaluate prior to purchase and consumption. Consumers perceive risk while purchasing services and rely on various information sources to make a purchase decision. In services, personal sources of information are considered more than non‐personal sources of information. The present study focuses on understanding the significance of supplementary services as nonpersonal source of information to consumers for pre‐purchase evaluation of credit card services. In other words, whether information regarding supplementary services can help consumers make pre‐purchase evaluation of credit cards. In addition to pre‐purchase evaluation, the impact of supplementary services is studied towards post‐purchase evaluation of credit card services. Supplementary services being a part of full service product offer by marketers can be utilised as a beneficial tool to create interest and developing awareness among consumers.
Journal
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Dec 1, 2004
Keywords: Supplementary services; Pre‐purchase evaluation; Postpurchase evaluation; Consumer decision making; Credit cards,; Services marketing