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Resolving the impasse regarding research on the origins of products and brands

International Marketing Review , Volume 28 (5): 13 – Sep 13, 2011

Details

Publisher
Emerald Group Publishing Limited
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0265-1335
D.O.I.
10.1108/02651331111167598
Publisher site
See Article on Publisher Site
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