Purpose – This poem aims to present a reflection on a common issue faced by academics around the world namely, the urgency to publish. Design/methodology/approach – This is a fictional poem. Findings – The poet considers how academics are being judged or rewarded by those in university administration. Regardless of how good a teacher they are, unless they have publications they are viewed poorly. Originality/value – An attempt to summarize the situation many academics are finding themselves in – unless they publish that will be undervalued in the academic workplace.